A Community Favorite!
THE SIDE PORCH STEAKHOUSE
The Side Porch Steakhouse is a favorite among locals in Bartlett, Tennessee. The come-as-you-are vibe, mixed with quality food, makes it an excellent choice among the other hotspots, standing out among the variety of chain restaurants in the area. In 2021, the beloved steakhouse closed down and gained new owners who were thrilled to revitalize the iconic space and restore its status among locals in Bartlett and the surrounding area upon reopening!
The Design Process
THE SIDE PORCH STEAKHOUSE
Blake Barnes worked with the team of owners at the Side Porch to reimagine their visual identity. The primary goal was to infuse a fresh and updated feel but remain recognizable among the local Bartlett community. The exploration process began with a vintage style illustration of the space nodding back to its familiar presence and traditional feel.
The Results
THE SIDE PORCH STEAKHOUSE
Maintaining the logo's rectangular shape played a key role in preserving familiarity. The Side Porch logo underwent a refresh, featuring a new typeface and color palette, contributing to a bolder and cleaner appearance. The result was a timeless design that remains legible even from a distance. Additional supporting elements were introduced to reinforce the visual identity, emphasizing the aesthetics that resonate with the warm, family-oriented atmosphere of the steakhouse.
