Bold Identity in Action!
UNION UNIVERSITY
Union University is the oldest university affiliated with the Southern Baptist Convention. What sets Union apart is not just the fact that they are a Christian university, but one that stands bold in their beliefs and has done so since 1823.
A Leader in Design
UNION UNIVERSITY
As the Director for Creative Services at Union University, Blake Barnes led an award-winning design team, excelling in print design, logo design, and brand development. His strategic vision and creativity were instrumental in visually communicating Union's bold stance in faith and values. Union's core values - Excellence-Driven, Christ-Centered, People-Focused, and Future-Directed - served as guiding principles in the day-to-day operations of the Director for Creative Services. Barnes applied this mindset to not only further advance and support the Union brand in a variety of projects and initiatives.
A Brand Transformed
UNION UNIVERSITY
During his time at Union University, Barnes demonstrated his expertise by visualizing and executing strategic and intentional design to reinforce and modernize the brand. His involvement extended to significant projects such as the continued development of the visual brand identity for the bicentennial year, refreshing the layout and design of the alumni magazine, revitalizing the university view book and undergraduate recruiting material, and full development of the "Union 200" campaign branding, which has been used to raise over $50,000,000 throughout 2023.
